Help AG is the cybersecurity arm of e& enterprise
Present in the Middle East since 2004, Help AG was strategically acquired by e& (formerly Etisalat Group) in 2019, creating a regional powerhouse in cybersecurity and digital transformation.
As part of e& enterprise, we blend strategic consulting with bespoke information security solutions, helping governments and enterprises secure their digital transformation journeys and maintain a competitive edge.
Our innovation-driven, people-centric approach keeps us at the forefront of cybersecurity.
We deliver outcomes that enhance security, ensure compliance, and protect against cyber threats. Help AG’s vendor-agnostic, independent solutions are tailored to your needs—empowering you to thrive in the digital age.
Our Commitment
INNOVATE. AUTOMATE. ELEVATE
Multi-Managed-Services and Advanced Solution Provider leveraging high-skill matrix organisation & flexible delivery models with world-class customer experience.
Integrated automation & human intelligence everywhere for unified service execution, consistency of delivery and operational excellence.
360 Degree Integrated Digital Portfolio, driven by Innovation & Incubation principles always fully aligned and compliant with Government regulations.
Employer of Choice for best Digital Talent through intelligent recruiting, retention and skills development program.
Our Journey
1995
The Beginning of Help AG
Help AG is co-founded in Germany by Christian Lamperda and Soeren Kroh with the vision of providing world-class cybersecurity solutions. The company quickly establishes itself as a trusted partner for businesses seeking to protect their digital assets, laying the groundwork for future international expansion.
2005
Expansion to the Middle East
Stephan Berner establishes Help AG Middle East, bringing the company’s cybersecurity expertise to a rapidly growing region. Under his leadership, the team grows steadily, building a strong client base and fostering a culture of trust, collaboration, and excellence.
2007
Strategic Growth and Market Transformation
Soeren Kroh spearheads the transfer of Help AG’s shares to TÜV Rheinland, creating TÜV Rheinland i-sec GmbH with over 100 consultants and a turnover exceeding $30 million. This strategic move strengthens the company’s market presence and sets the stage for further expansion.
Our First Achievements: Help AG successfully implements the ISO 27001 framework, becoming the first certified entity within the Abu Dhabi Government.
2008
Strengthening Technology Leadership
Nicolai Solling joins as Director of Technology Services, bringing deep technical expertise and a vision for scaling Help AG’s technology offerings. He plays a pivotal role in expanding the company’s services across managed security, cloud security, AI, and OT/IoT environments across Dubai, Abu Dhabi, Riyadh, and Cairo.
2009
Abu Dhabi Regional Office
Help AG establishes its first regional sales office in Abu Dhabi, marking the company’s growing footprint in the Middle East.
2011
Regional Expansion and Team Growth
Soeren Kroh moves to Help AG Middle East as Chief Operating Officer, driving operational excellence and scalable growth across the region.
Our Team: Help AG’s workforce expands to over 30 cybersecurity experts, reflecting strong market demand and growing client trust.
2015
Strengthening Regional Presence
Help AG expands into Saudi Arabia with a new regional office in Riyadh. The same year, the company establishes its first independent Security Operations Center (SOC), staffed by over 60 cybersecurity experts delivering advanced, 24/7 protection.
2017
Regional Leadership
Help AG surpasses 100 employees, cementing its position as the largest and most capable cybersecurity company in the region.
2018
Offensive Excellence and New Headquarters
Help AG’s offensive cybersecurity team surpasses 100 zero-day findings, underscoring the company’s technical depth. Help AG also moves into its 10,000 sq. ft. headquarters at The Galleries in Jebel Ali Downtown, designed to support innovation and collaboration.
2020
Becoming Part of e& enterprise
Help AG is acquired by e& (formerly Etisalat Group) and becomes the dedicated cybersecurity arm of e& enterprise (formerly Etisalat Digital), marking a new chapter of growth and integration.
2021
Innovation, Insight, and Industry Recognition
Help AG launches Help AG as a Service, a modern, service-centric model delivering comprehensive cybersecurity solutions on state-of-the-art platforms. The same year, Cyber Edge X debuts – a Secure Service Edge (SSE) solution unifying networking and security in a cloud-delivered architecture.
The State of the Market Report 2021 highlights the surge in cyber threats, with over 10 million global DDoS attacks and a 183% increase in the UAE alone, establishing Help AG as a thought leader in regional threat intelligence.
IDC MarketScape names Help AG a Major Player in GCC Professional Security Services, recognizing its proactive innovation in managed security, cloud enablement, and SASE offerings.
2022
Service Excellence and Strategic Partnerships
Help AG earns Frost & Sullivan’s Company of the Year award for its SOC Services, recognizing leadership in secure business transformation and advanced managed capabilities.
The company becomes an MSSP Partner of Microsoft, enabling services across Microsoft Sentinel, Defender, and other security products.
Help AG also launches multiple next-generation services: a Riyadh-based CSOC delivering locally compliant managed security; a cloud-delivered Next-Gen SOC with analytics-powered threat detection; and a fully enhanced Managed Digital Risk Protection (DRP) service offering deep and dark web detection with rapid remediation.
2023
Breakthrough Year of Recognition and Innovation
Help AG wins Frost & Sullivan’s UAE Company of the Year in Digital Forensics, acknowledged for client-centric strategy and leadership excellence.
It launches UNIFY, the Middle East’s first integrated Cyber Defense Platform, combining visibility, collaboration, and automation for a unified security experience.
Help AG attains SOC CMM Level 3 Certification, joining the first global SOCs recognized for intelligence-driven operations.
IDC MarketScape names Help AG a Leader in Managed Security Services (MSS) for the GCC, praising its regional expertise and multi-country intelligence.
The company also unveils the region’s largest Cyber Defense Center (CDC) – a 75-seat facility at Etisalat’s Al Kifaf building in Dubai, offering unmatched scale and 24/7 protection.
2024
Sustained Leadership and Regional Expansion
Help AG is recognized for the second consecutive year as a Leader in IDC’s MarketScape: Middle East Managed Detection and Response (MDR) Vendor Assessment – reaffirming its innovation and dominance in advanced threat management.
The company inaugurates its Next-Gen Cyber Defense Center (CDC), enhancing real-time detection and incident response with local expertise and automation.
Help AG also launches operations in Egypt, expanding its regional footprint to secure digital transformation across the Middle East and North Africa.
2025
A New Chapter and Continued Industry Recognition
On Sep 10, 2025, Dr Aleksandar Valjarevic steps into the role of Acting CEO, ushering in an exciting new era for Help AG.
Having previously served as Chief Business Officer, Aleksandar brings a wealth of experience in driving growth, building high-performance teams, and delivering cutting-edge solutions. With deep expertise in network security, cloud security, data protection, identity and access management, and managed security services, he is poised to lead Help AG to new heights in its journey forward.
Help AG earns dual recognition from IDC MarketScape, being named a Leader in the Middle East Managed Detection and Response (MDR) 2025 Vendor Assessment and recognized as a Major Player in the Middle East Governance, Risk, and Compliance (GRC) 2025 Vendor Assessment. These acknowledgments reinforce Help AG’s regional leadership and innovation across both proactive defense and regulatory excellence.
Mission & Vision
Our Mission
To contribute in securing a digital world through continuous innovation and thought leadership that elevate organizations to greater levels of protection.
Our Vision
To be the globally recognized digital security services and solutions leader in a connected world.
What Sets Us Apart
T.E.A.M Together Everyone Achieves More
T.E.A.M Together Everyone Achieves More
K.I.S.S Keep It Smart And Simple
K.I.S.S Keep It Smart And Simple
Right People
First
Right People
First
Customer
Excitement
Customer Excitement
Quality
Delivery
Quality Delivery
Responsible Partnerships
We hold our business partners to the highest standards of ethical behavior to protect and empower in today’s digital landscape
Meet Our Leaders
These are the extraordinary individuals at the helm of the company.
With their vision, experience, and passion, they inspire us and drive us forward, every single day.
Dr Aleksandar Valjarevic
Acting CEO
Frank Docot
CFO
Sudhir Menon
SVP Business Marketing
Asim Sharfuddin
SVP Service Operations
Girish Dani
VP Sales
Nikola Kukoljac
VP Solutions Architecture
Safwan Akram
SVP Service Operations - Saudi Arabia
Fahad Al-Suhaimi
Country Director - Saudi Arabia
Stephan Berner
Founding Member & Former CEO
Nicolai Solling
Founding Member & Former CTO
Soeren Kroh
Founding Member & Former COO
Dr Aleksandar Valjarevic is the Acting CEO of Help AG, where he leads the company’s strategic direction, operational excellence, and overall growth. Previously serving as Chief Business Officer, he played a pivotal role in shaping the business development strategy, overseeing sales, solution architecture and hyperscalers business.
Dr Valjarevic has successfully enabled organizations to grow revenues, expand into new markets, and adopt innovative technologies. He brings deep expertise spanning network and cloud security, data protection, identity and access management, and managed security services, with a proven track record across Europe, Africa, and the Middle East.
At the forefront of industry innovation, Dr Valjarevic is leading Help AG’s efforts to secure the digital transformation across the Middle East, from smart cities and digital government to AI and post quantum cryptography, ensuring that strategic initiatives are grounded in strong cybersecurity practices. His leadership continues to position Help AG at the cutting edge of technology while maintaining its reputation as the region’s trusted cybersecurity partner.
Holding a PhD in Computer Science, Dr Valjarevic brings together technical insight and business leadership to guide Help AG’s continued growth in the region.
Frank joined Help AG as Finance Manager in January 2016 and is now positioned as the company’s Chief Financial Officer.
In this role he oversees a wide spectrum of finance functions from financial systems to strategic partnering with the senior management team in making decisions affecting company’s growth, operations and improvements in financial reporting.
Frank has been in the accounting and finance industry for over 10 years and is passionate about developing the financial well-being of the company, creating a real and active partnership with both operations and management, which has enabled him as a company executive to formulate actionable plans to achieve the company’s objectives.
Sudhir Menon is the Senior Vice President of Business Marketing at Help AG, where he leads product, portfolio, and service development initiatives across enterprise, government, and SMB segments. He is also responsible for managing strategic alliances and vendor partnerships, driving the success of Help AG’s MSSP and solutions business in the UAE and wider region.
Sudhir’s diverse career spans sales, business development, strategic consulting, digital solutions, and product marketing. He was a founding member of e& enterprise’s (formerly Etisalat Digital) cybersecurity arm and played a central role in integrating Help AG into e& enterprise, laying the foundation for the company’s position as the de facto cybersecurity leader in the Middle East.
Through his strategic vision, Sudhir continues to strengthen Help AG’s market leadership, advancing the company’s ability to deliver innovative cybersecurity solutions that anticipate client needs, align with regulatory frameworks, and create long-term value across sectors.
Asim Sharfuddin is the Senior Vice President of Service Operations at Help AG, bringing over 15 years of experience in driving operational excellence and scaling complex technology services. He is responsible for service delivery and operations across the UAE and KSA, ensuring that Help AG’s solutions align with business goals while achieving maximum efficiency and reliability.
With a degree in Electronics and Communication Engineering from JNTU University and a Master’s in IT Management from the University of Wollongong in Dubai, Asim combines technical depth with operational leadership. Having risen through a series of leadership roles within Help AG, he has been instrumental in building a robust service delivery framework that supports the company’s growth and expansion across the region.
Asim’s leadership has played a critical role in advancing Help AG’s MSSP capabilities, establishing resilient service operations, and strengthening the organization’s reputation as the trusted cybersecurity partner for governments, critical infrastructure, and enterprises in the Middle East.
Girish Dani is the Vice President of Sales at Help AG, where he drives revenue growth, go-to-market strategy, and client engagement for the cybersecurity business across the UAE. He works closely with government, critical infrastructure, and enterprise clients to position Help AG as the partner of choice for end-to-end cybersecurity solutions.
With more than 20 years of experience in cybersecurity, IT services, and telecom, Girish has held senior leadership roles at e& UAE, Tech Mahindra, Patni Computer Systems, SecureSynergy, and MiEL e-Security. A Certified Information Systems Security Professional (CISSP), he brings expertise in MSSP frameworks, SOC operations, IT/OT convergence, and cybersecurity advisory across industries including oil and gas, BFSI, telecom, and government.
Girish is passionate about building trusted partnerships, fostering innovation, and delivering measurable business outcomes. His commitment to strengthening client relationships reinforces Help AG’s reputation as the region’s leading cybersecurity provider.
Nikola Kukoljac is the Vice President of Solutions Architecture at Help AG, where he leads the design, strategy, and development of large-scale IT and cybersecurity projects. With over a decade of experience, he has built a strong track record of creating advanced solutions that mitigate risk, reduce vulnerability, and safeguard critical business services.
Nikola oversees a team dedicated to planning and implementing cutting-edge security architectures for clients across sectors. His expertise spans cybersecurity policy, systems architecture, and enterprise-wide strategy, positioning Help AG as a trusted partner for organizations seeking resilience in a rapidly evolving threat landscape.
Nikola continues to play a central role in driving innovation at Help AG, ensuring clients benefit from secure, scalable, and future-ready solutions.
Safwan Akram is the Vice President of Service Operations at Help AG, where he leads the advancement of threat intelligence, SOC innovation, and compliance strategies across the region. With more than 11 years of specialized cybersecurity experience, he is recognized as an expert in network security, governance, risk and compliance (GRC), SOC operations, and vulnerability assessments (VAPT).
Safwan has designed and implemented security frameworks for leading organizations including SASO, Solutions by STC, Sirar by STC, and Saudi Aramco. His proven track record in managing complex regulatory and compliance requirements positions him as a trusted advisor to clients across industries.
At Help AG, Safwan’s leadership is focused on developing resilient infrastructures that enable governments, enterprises, and critical industries to stay ahead of evolving cyber threats while meeting the region’s stringent regulatory requirements.
Fahad Al-Suhaimi is the Country Director for Saudi Arabia at Help AG, responsible for driving the company’s growth and strengthening its leadership in the Kingdom’s fast-evolving cybersecurity market. With more than 20 years of experience in project management, sales, business development, and marketing strategy, Fahad brings proven expertise in building high-performing teams and expanding market share in the technology sector.
Prior to joining Help AG, Fahad served as Vice President of Sales and Marketing at Innovative Solutions SA, where he successfully advanced the company’s growth strategy and client relationships.
In line with Saudi Vision 2030, Fahad is committed to helping enterprises, government entities, and critical industries strengthen their cybersecurity posture. He is focused on expanding Help AG’s Managed Security Services, end-to-end Zero Trust solutions, and in-country next-generation platforms to meet the Kingdom’s rapidly growing demand for trusted digital resilience.
Stephan founded Help AG Middle East in 2004, laying the foundation for its growth into the region’s leading cybersecurity services provider. Over nearly two decades, he played a pivotal role in shaping Help AG’s strategy, culture, and regional expansion.
Prior to establishing Help AG, Stephan successfully built several technology businesses across Europe, focusing on value creation, scalability, and sustainability. Before moving to the UAE, he served as Managing Director of NOXS / RISC Technology across Germany, Austria, and Switzerland.
Nicolai Solling is the former CTO and Former Cyber Advisor at Help AG, responsible for overseeing Help AG’s professional services, support services, and technical vendor management across the region.
Being involved in the IT and network industry for over 20 years, Nicolai has been heavily involved in the design, deployment, and operation of some of the most challenging network and security infrastructures for enterprise customers across a variety of industry sectors.
He is one of the most well-known names in the industry thanks to his in-depth knowledge of cybersecurity technologies combined with his vast experience in security solutions, integration as well as presales and design.
Soeren Kroh co-founded Help AG in 1995 alongside Christian Lumperda, laying the foundation for the company’s evolution into a leading cybersecurity services provider. From 1995 to 2001, he served as a technical consultant and trainer for several major firewall vendors, helping shape Help AG’s early technical excellence.
In 2007, Soeren led a strategic partnership with TÜV Rheinland, resulting in the establishment of TÜV Rheinland i-sec GmbH—a major European cybersecurity consultancy with more than 100 consultants and over $30 million in annual turnover.
In 2011, he moved to the Middle East to serve as Chief Operating Officer, where he played a key role in scaling operations and driving regional expansion. His leadership and vision continue to be part of Help AG’s legacy today.
Awards & Certifications
Speak Up – Your Voice Matters
At Help AG, integrity is at the heart of who we are. Our Speak Up platform empowers employees and partners to safely and anonymously report any unethical, illegal, or inappropriate behavior. Every report is handled confidentially, investigated promptly, and free from retaliation.
By speaking up, you help us protect what matters most—our people, our clients, and our reputation as the trusted cybersecurity partner in the Middle East. Together, we’re building a culture where honesty, fairness, and accountability guide every action.
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